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Friday, November 7 • 5:00pm - 6:00pm
INDUSTRY GREATNESS PANEL :: Building Strategic Relationships: How Agencies and Bloggers Align

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This one-hour panel sheds light on and explores opportunities around blogger engagement for top brands and organizations. Seasoned panelists from leading agencies and a global brand will give insights on how to establish meaningful, quantifiable and mutually beneficial relationships for bloggers and their clients.

Panelists include: Zandra Zuno (Executive Vice President, Golin); Roni Jackson (Vice President of Experiential Marketing, Commonground); Sheila Bernus Dowd (Head of Social Media, Monster Inc.).

Moderators
avatar for Sheila Bernus Dowd

Sheila Bernus Dowd

Head of Social Media, Monster Inc.
Seasoned executive with strong track-record of success in start-up organizations and developing talent to achieve unprecedented results. I am a doer and self-starter, who is quick to learn from mistakes to find the right solution. I am a builder, who consistently shatters goals and brings people together. I excel at developing platforms for connecting communities via online and live events. Over the last 20 years, Sheila's led dozens of... Read More →

Speakers
avatar for Roni Jackson

Roni Jackson

VP Experiential Marketing, Common Ground
As Vice President Experiential Marketing for commonground, Roni Jackson has oversight for the company’s innovative consumer engagement platforms.  Since 2006, she has taken the lead as conceptor, visual interpreter and producer of award winning campaigns for clients including Verizon Wireless, MillerCoors and Bacardi USA. She has led the strategy, brand platform development and on-site execution while driving client results... Read More →
avatar for Zandra Zuno

Zandra Zuno

Executive Director, Multicultural Lead, Golin
Zandra Zuno is practice lead of Golin’s national multicultural marketing practice, responsible for providing strategic counsel to clients for both total market and multicultural-specific marketing communications strategies for African-American, Latino and LGBT segments.  | Zandra manages a cross-office multidisciplinary team with expertise across industries like  | consumer, corporate, healthcare, sports, among others... Read More →


Friday November 7, 2014 5:00pm - 6:00pm
Navarro Ballroom

Attendees (81)